Professor Sam Seidu is Professor in Primary Care Diabetes and Cardio-metabolic Medicine. He is currently the vice-chair for Research for Primary Care Diabetes Europe (PCDE). He is a board member of the Primary Care Diabetes Society of UK and is also currently a Clinical Lead and mentor for diabetes in the Leicester, Leicestershire and Rutland Integrated Care System. In 2021, he was named the most outstanding early career researcher by the Royal College of General Practitioners. He is an Associate Editor of the Primary Care Diabetes Journal.